What is? b2b Digital Transformation.

I am sure most of you business owners / managers have already heard of the term "Digital Transformation" by now. If not before, the covid-19 pandemic brought a flurry of news articles, advisories, WhatsApp forwards, un-solicited emails, etc on the topic. So you are expected to know it by now :)

In this blog post series I am going to talk in reference to b2b Digital Transformation, a branch, if you may, of Digital Transformation that deals with leveraging digital technologies and channels for the purposes of benefitting the b2b operations of a brand or a business.

If you are a business owner or manager of a small and medium brand, then for the purposes of your business you must be engaging , directly or indirectly, with several business partners such as distributors, dealers, stockists, retailers to take your brand products to your end customer. If yes then nobody understands this better than you about the potential of savings, business growth, competitiveness that your business can gain if the b2b operations with these business partners can be made more efficient, transparent, realtime, easy and so on.

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